Strategic Points
Talent
- Promotion of educational programs tailored to the needs of the audiovisual market, incorporating current technologies and trends into the learning process.
- Development of the skills of highly qualified professionals in key areas of the audiovisual industry.
Public-Private Financing
- Facilitation of access to public and private financial resources for companies and projects in the audiovisual sector.
- Support for collaboration among different stakeholders in the cluster, facilitating coordination of activities, information exchange, and joint decision-making.
Innovation and Technology
- Promotion of the creation of a collaborative ecosystem that encourages interaction among companies, educational institutions, governments, and other relevant actors.
- Support for the development and adoption of emerging technologies in the audiovisual sector to foster competitiveness and differentiation of sector companies.
Audiences, Promotion, and Marketing
- Development of audience analysis strategies to understand consumption habits and adapt audiovisual content to their preferences and needs.
- Positioning of Madrid as an audiovisual capital both nationally and internationally, highlighting the capabilities of its companies and professionals.
Distribution
- Improvement of the dissemination and reach of audiovisual content through the development of effective distribution strategies and channels.
- Study of new distribution models according to audiovisual consumption trends.
Internationalization
- Expansion of the presence and reach of audiovisual companies and professionals in Madrid by promoting their participation in international markets.
- Planning of sectoral development programs in key markets.
Production Services
- Identification, development, and utilization of suitable locations and public spaces for audiovisual production.
- Collaboration with public administrations to streamline necessary procedures and permits, as well as to promote fiscal incentives and other measures that attract audiovisual productions.
- Access to solid infrastructure and specialized services that meet the needs of audiovisual productions.
Sustainability
- Adoption of sustainability criteria and policies within sector companies at all stages of the value chain.
- Planning actions for measuring environmental impacts.
Cooperation
- Encouragement of existing collaboration opportunities among different associated agents, as well as with other sectors or clusters.
- Promotion of synergies for alliances with other sectors, both national and international.
