On January 28, the Madrid Audiovisual Cluster, in collaboration with CaixaBank and CREA SGR, will hold this event to explore long-term financing and investment opportunities in the sector. An essential event that will bring together key professionals and investors in the audiovisual sector with the aim of strengthening the industry and opening new avenues for collaboration.

Madrid, January 22, 2025 – The Madrid Audiovisual Cluster, in collaboration with CaixaBank and CREA SGR, will host the First Madrid Investment Forum in Audiovisual on Tuesday, January 28, focusing on long-term private and public sector financing. The event will take place from 9:30 AM to 2:30 PM at CaixaBank All in One Madrid.

Long-term financing, both in equity and debt, enables companies to grow, consolidate, create stable jobs, and undertake more ambitious projects, not only in investment and market expansion but also in acquiring other companies. For production companies, this means enhancing their ability to initiate higher-value productions, operating more independently, and increasing their negotiation capacity to retain intellectual property rights. These topics will be discussed in this must-attend event for the audiovisual industry.

Raúl Berdonés, President of the Madrid Audiovisual Cluster, stated: “At the Madrid Audiovisual Cluster, we are working to energize the audiovisual industry ecosystem, and one of our priorities is to develop initiatives that facilitate stable public and private financing for companies in the sector.” The organization of this First Madrid Investment Forum in Audiovisual aims to contribute to this goal.

Program: First Madrid Investment Forum in Audiovisual

The opening ceremony will feature Raúl Berdonés, President of the Madrid Audiovisual Cluster; Juan Antonio Peña, Director of Institutions Madrid at CaixaBank; Gonzalo Cabrera, Director General of Culture and Creative Industries of the Community of Madrid; and Inmaculada Sánchez-Valdés, General Coordinator of the Madrid City Council.

Following this, the panel “Investment and Growth: The Keys to Private Equity in Audiovisual” will take place, featuring Javier de Ros, Partner at GOROS Investment; Alejandro Guil de la Vega, Investment Manager at Three Hills Capital; Gordon Mackinnon, Managing Partner at TwentyFourSeven; and Hernán Pérez, CEO of Workout Group. The panel will be moderated by Andrés Sánchez Pajares, CEO of Filmika Audiovisual.

The second session, led by Henar León, Head of Innovation and Grants at PRISA Audio, will focus on “Public Financing Models.” Speakers will include Borja Cabezón, CEO of ENISA; Miguel Ovejero, Deputy Director General for Audiovisual Communication Services at the Secretariat of State for Digitalization and Artificial Intelligence; Alex Lafuente, Partner and Co-founder of BTEAM Pictures; and Javier Ponce, Director General of the Spanish Society for Technological Transformation (SETT).

After a short break, a presentation on the SEGO Creative audiovisual financing platform will be held, featuring Carlos Antón, Director of Business Development at EGEDA; Carolina Barco, Founder of Incoproduction; and Javier Villaseca, CEO of Sego Finance.

The next panel will explore “Innovation: New Investment Models,” moderated by María Valenzuela, Founder & CEO of Brisa Media. Participants will include Guillermo Jiménez, Director General of AXIS (Grupo ICO); Jesús Martínez, Founder of Moby Dick Film Capital; Juan Antonio Moreno, CEO of AD4Ventures; and Javier Nuche, Director General of Atresmedia Diversification.

Finally, the discussion will turn to “Access to Long-Term Bank Financing: Challenges and Opportunities,” featuring Rafael Lambea, Director General of CREA SGR; Eduardo Ballesteros, Head of Corporate Financing at CaixaBank; and Íñigo Santías, Director General of Peris Costumes. Irene Jiménez, Editor and Co-founder of Audiovisual451, will moderate.

About the Madrid Audiovisual Cluster

The Madrid Audiovisual Cluster is a strategic alliance that brings together key players from across the audiovisual and entertainment industry value chain operating in the Madrid region to foster sector development in all its aspects. It is supported by the Madrid City Council and the Community of Madrid.

The Madrid Audiovisual Cluster, launched last October during Iberseries & Platino Industria, was conceived as a platform for cooperation and development in the audiovisual sector, serving as a meeting point for companies, associations, and academic institutions.

Its creation stems from a shared goal: to promote innovation and competitiveness in the audiovisual sector. Through the integration of existing companies, the promotion of new initiatives, and the expansion of international reach, the Cluster aims to establish Madrid as a benchmark for quality in the audiovisual industry.